The Principle Of Receptivity
Dr. Donald McGavran often talked about the openness to the Gospel that was all around us. As he was fond to say "the indifference to the gospel is more often found in the church than it is in the community"
Numerous studies have been done on this subject but the focus of this post is to explore the receptivity/resistance axis and how understanding it can affect and enhance our evangelistic strategy.
The Principle
Individuals, families, particular segments of society, communities and even nations respond to the message of the gospel in a changing pattern of receptivity and resistance.
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| Receptivity Resistance Axis |
